Anatomy of a Golf-Club Revival: How This Nevada Facility Turned Around its Fortunes
Anatomy of a golf-club revival: How this Nevada facility turned around its fortunes
Golf.com Recently Featured The Club’s Remodel and Extended Amenities for Members
The Club at ArrowCreek, a private facility in Reno, Nev., is thriving, but that wasn’t always the case.
The club, which has two courses — the Challenge Course (designed by Fuzzy Zoeller with John Harbottle) and the Legend Course (designed by Arnold Palmer) — has endured its share of financial troubles, filing for Chapter 11 on one occasion, and being roughly a month from insolvency on another. In 2014, a group of about 50 local investors took over the club, but they didn’t fare much better.
Finally, in 2018, Ray Conrad and his wife, Jeanne, members themselves since 2014, bought the property.
Conrad, who for more than two decades ran the nation’s second-largest employment background check company, quickly put his business acumen to work, and things have been heading in the right direction ever since.
Turning around a struggling golf club is never easy work and no two turnarounds are the same, but ArrowCreek’s revival offers a lens into the investment and commitment that is required.
“The philosophy from our owners,” said Jim Cleary, the general manager, “was to elevate the member experience to be best in class in the Reno market but not just on the golf side.”
The club, which is in a community of more than 1,000 homes, recently completed a $60-million expansion/upgrade encompassing the two courses, the clubhouse and a host of amenities.
RECENT POSTS
Effortless Networking in Reno: Unlock Business Opportunities Through Golf
When it comes to doing business in Reno, Nevada, traditional networking methods—like mixers, lunch meetings, or formal conferences—can sometimes feel forced and transactional. But
This Is How Companies in Reno Keep Their Employees Happy (and Grow Their Business)
When it comes to attracting and retaining top talent, corporate golf memberships in Reno NV have emerged as a surprising yet highly effective strategy.
Do I Need To Be A Professional Golfer To Make My Membership Worthwhile?
Joining a golf club can feel like a big decision—one that raises a common question: Do I need to be a professional or low-handicap