Anatomy of a Golf-Club Revival: How This Nevada Facility Turned Around its Fortunes

Golf.com Recently Featured The Club’s Remodel and Extended Amenities for Members

The Club at ArrowCreek, a private facility in Reno, Nev., is thriving, but that wasn’t always the case.

The club, which has two courses — the Challenge Course (designed by Fuzzy Zoeller with John Harbottle) and the Legend Course (designed by Arnold Palmer) — has endured its share of financial troubles, filing for Chapter 11 on one occasion, and being roughly a month from insolvency on another. In 2014, a group of about 50 local investors took over the club, but they didn’t fare much better.

Finally, in 2018, Ray Conrad and his wife, Jeanne, members themselves since 2014, bought the property.

Conrad, who for more than two decades ran the nation’s second-largest employment background check company, quickly put his business acumen to work, and things have been heading in the right direction ever since.

Turning around a struggling golf club is never easy work and no two turnarounds are the same, but ArrowCreek’s revival offers a lens into the investment and commitment that is required.

“The philosophy from our owners,” said Jim Cleary, the general manager, “was to elevate the member experience to be best in class in the Reno market but not just on the golf side.”

The club, which is in a community of more than 1,000 homes, recently completed a $60-million expansion/upgrade encompassing the two courses, the clubhouse and a host of amenities.

READ THE FULL ARTICLE ON GOLF.COM.